Carl's is a magazine born of the passion of the members of the Mercedes-Benz Club Luxembourg for the brand with the star. Its aim is to highlight old and new Mercedes-Benz models, focus on the club's activities and talk about the Grand Duchy in lifestyle sections (culture, calendar, tourism, etc.).

Why Carl's? Carl Benz was the founder of Benz & Cie in 1883, which became Mercedes-Benz in 1924 following the merger with the manufacturer Daimler-Motoren-Gesellschaft.

Carl's is a twice-yearly magazine with a circulation of 4,000 copies distributed throughout the Grand Duchy of Luxembourg. 1000 copies offered to customers of Merbag garages (Hollerich, Luxembourg, Diekirch, Leudelange, Roost). 3000 magazines deposited in a selective network of partner distributors (hotels, restaurants, banks, shopping centres, golf clubs, casinos, etc.).